Turn client results into case studies, LinkedIn posts, sales emails, and ad copy in 1 click.
Most agencies lose deals not because their results are weak — but because they can't show them properly.
They live in a Google Doc somewhere. Half-written. You know you should finish them. You never do.
You mean to send the link. You forget. Or you chase it manually and still end up with nothing stored anywhere useful.
The prospect asks for case studies. You send a PDF from 2022. They go with the agency that had sharper proof.
* Based on internal agency research and early user interviews, 2024
One Caseboard. Four ready-to-use assets. Generated in one click.
Meridian Digital
Rolove Skincare · D2C Skincare · London, UK
The Challenge
Rolove Skincare had built a loyal customer base through word-of-mouth, but inconsistent revenue made it impossible to plan for growth. Their Meta campaigns were running on assumptions rather than data — high spend, unpredictable returns, and no clear picture of what was actually working.
What We Did
Meridian Digital rebuilt Rolove's paid acquisition system from the ground up. We introduced structured creative testing across Meta and TikTok, refined audience targeting to focus on high-intent buyers, and built a full-funnel optimisation process that turned ad spend into a predictable growth lever.
The Results
Qualified Leads
+170%
23/month → 62/month
Cost Per Lead
−63%
£84 → £31
Client Testimonial
When asked Rolove Skincare about their experience with Meridian Digital, here is what they said:
"Working with Meridian Digital completely changed how we think about paid advertising. What used to feel like guesswork now feels like a finely tuned system. We went from burning budget on campaigns that weren't working to having a clear, repeatable process that delivers real leads every month. I genuinely couldn't recommend them enough to any brand serious about scaling."
About Meridian Digital
Performance marketing agency helping D2C and SaaS brands build predictable acquisition systems.
Meridian Digital
Performance Marketing Agency
Three months ago, Rolove Skincare was spending £5k/month on Meta ads with no idea what was working.
Last month, they generated 62 qualified leads at £31 each.
Here's what changed:
We stopped running broad campaigns and started treating every ad as a test. Each creative had a hypothesis. Each audience had a purpose.
The result wasn't just better ROAS — it was a system they could trust.
Your ad spend should feel predictable. If it doesn't, that's a process problem, not a budget problem.
#PaidSocial #PerformanceMarketing #D2C
Meridian Digital
Performance Marketing Agency
Guesswork is out. Predictable performance is in.
We rebuilt Rolove Skincare's paid acquisition from scratch:
→ Structured creative testing on Meta + TikTok
→ High-intent audience refinement
→ Full-funnel optimisation
Before: 23 leads/month at £84 each
After: 62 leads/month at £31 each
The metrics don't lie. A proper system beats a bigger budget every time.
#PerformanceMarketing #MetaAds #LeadGeneration
Meridian Digital
Performance Marketing Agency
Most agencies talk about results. Few can show them.
We built Caseboard so we'd never have to say 'trust us' again.
Every client win we document becomes proof we can use — in pitches, proposals, and posts like this one.
Rolove Skincare trusted us to rebuild their paid acquisition. 170% more leads later, the proof speaks for itself.
What does your proof library look like?
#AgencyLife #CaseStudy #PerformanceMarketing
SUBJECT:
How Rolove Skincare went from 23 to 62 leads/month
Hi Sarah,
Rolove Skincare increased qualified leads by 170% after we rebuilt their paid acquisition system on Meta and TikTok.
Before:
· 23 leads/month
· £84 cost per lead
· Inconsistent Meta campaigns
After:
· 62 leads/month
· £31 cost per lead
· Predictable, scalable acquisition
If your paid ads feel unpredictable right now, that's usually a testing problem — not a budget problem.
Happy to show you exactly what we changed.
— Meridian Digital
SUBJECT:
Your paid ads should feel predictable
Hi James,
Most D2C brands we speak to are spending on paid ads without a real system behind them.
We fixed that for Rolove Skincare. In 90 days:
· Leads up 170%
· Cost per lead down 63%
· Full creative testing framework in place
If you're running Meta or TikTok and results feel inconsistent, I'd love to show you what a structured approach looks like.
Worth a 20-minute call?
— Meridian Digital
SUBJECT:
Results we achieved for a D2C skincare brand
Hi Rachel,
Sharing a recent win in case it's relevant to what you're working on.
We partnered with Rolove Skincare to rebuild their paid acquisition. Here's where they landed after 90 days:
Qualified leads: 23 → 62/month (+170%)
Cost per lead: £84 → £31 (−63%)
The shift came from structured creative testing and audience refinement — not increased spend.
If you're a D2C brand looking to make paid social more predictable, happy to walk you through our process.
— Meridian Digital
READY-TO-USE AD HOOKS
HOOK 01
Your best case studies are probably unfinished.
Here's how we fixed that.
HOOK 02
Still guessing which ads work?
Rolove Skincare went from 23 to 62 leads/month.
We can show you how.
HOOK 03
Scaling paid ads shouldn't feel like gambling.
We gave Rolove Skincare a system.
170% more leads followed.
Generated from one structured Caseboard. Edited in minutes.
Four steps. One structured system. Everything you need to close your next deal.
Open a new board for your client. Four structured segments are ready to fill.
No vague descriptions — the system asks for real numbers, real timelines, real outcomes.
One click sends your client a structured link. Their responses populate directly into the board.
Hit 80% completion and one click produces a case study, LinkedIn posts, sales emails, and ad hooks — ready to use.
Most agencies complete their first caseboard in under 10 minutes.
No. Caseboard is built for agency operators, not developers.
Yes. Each caseboard generates a case study, LinkedIn posts, sales emails, and ad hooks.
Yes. Caseboard has a free plan — 3 caseboards and 10 AI generations, no credit card required.